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ENS is like your online phonebook, giving you your own “domain” name that you can use in the world of blockchain. Now, the team behind ENS is taking things up a notch by building a new network called “Namechain.

ENS Labs, the organization behind Ethereum Name Service (ENS), has revealed a Layer-2 solution to boost the scalability of blockchain-based identities.

TL;DR ENS Labs plans to launch its own Layer 2 network called Namechain by the end of 2025. Namechain will focus on interoperability and offering cheaper access to ENS. The project is part of the ENSv2 initiative to expand ENS on Ethereum Layer 2 networks.

Ethereum Name Service (ENS), one of the most established solutions for digital identity on blockchain, is preparing for a major update. ENS Labs, the organization behind ENS, has announced the intention to launch a dedicated Layer-2 network called “Namechain”, based on zero-knowledge rollup (zk-rollups) technology.

ENS Labs, the team behind the Ethereum Name Service (ENS), is moving forward with plans to launch a dedicated layer-2 network called Namechain.

ENS Labs announced plans to launch "Namechain," a layer-2 blockchain using zero-knowledge rollups, scheduled for late 2025 release, aimed at reducing transaction costs while maintaining security for their domain naming service.

ENS Labs has introduced “Namechain,” a new Ethereum layer 2 solution designed to enhance scalability and accessibility for blockchain-based identity. The post ENS Labs Unveils ‘Namechain' Ethereum Layer 2 Solution to Scale Blockchain Identity appeared first on Cryptonews.

Ethereum's ENS work similar to web addresses that simplifies wallet addresses. For instance, Vitalik Buterin uses “Vitalik.eth” instead of a long address.

Namechain is designed to prioritize interoperability and allow users to start ENS from 'any L2 network.'

ENS Domains has announced the launch of Namechain, a purpose-built Layer 2 solution that marks a significant evolution in the Ethereum Name Service (ENS) ecosystem. This development is part of the broader ENS v2 initiative, aimed at reducing costs and enhancing performance for users.

The new Ethereum layer 2, Namechain, will make it easier to register names, update records and manage decentralized websites.

Namechain, as the layer-2 blockcain is called, will use a zero-knowledge rollup for scaling and is likely to go live around the end of 2025.

Google, the giant of technology, has made an important step forward in the world of cryptocurrencies by integrating the Ethereum Name Service (ENS) into its search engine. This new feature aims to simplify access to information about cryptocurrencies, making it easier for users to search for Ethereum domains and directly view the associated balances.

Ethereum Name Service searches now display the main wallet tied to an ENS identity. ENS names are still created, adding the newest meme themes.

The move is part of Google's blockchain support strategy, following initiatives like ETH wallet tracking and blockchain event celebrations.

Arianee partners with ENS to enhance on-chain verified identity management for brands, setting a new standard in digital security and authenticity.

The Ethereum Name Service is an open and flexible naming system based on the Ethereum chain. With a primary goal of converting the human-readable address to machine-readable codes for major exchange wallets like Metamask.

The new integration could bring Web2 and Web3 users together, which could be the key to unlocking true mainstream crypto payment adoption.

The new integration may bring Web2 and Web3 users together, which could be the key to unlocking true mainstream crypto payment adoption.

ENS domains now replace complex wallet addresses on PayPal and Venmo, making crypto transfers easier. The integration is intended to increase crypto adoption by making digital transactions more user-friendly.

Two prominent payment platforms are offering their support for Ethereum Name Service (ENS) domains. In a new thread on the social media platform X, payment giants PayPal and Venmo are now supporting the ENS domain naming service, which allows users to forgo having to use complicated crypto wallet addresses and instead adopt a representative username.

Ethereum Name Service (ENS) has announced that the payment giants Paypal and Venmo have integrated support for ENS domain names. This integration enables users to employ Paypal and Venmo to transmit crypto assets to an ENS address.

ENS Labs secures key integrations with PayPal and Venmo.

Ethereum Name Service (ENS) has integrated with PayPal and Venmo, enabling users to transfer cryptocurrency using ENS names and simplifying the transaction process for over 270 million U.S. users.