MicroStrategy has rebranded as it looks to strengthen its position as the world's largest Bitcoin treasury company. The business and artificial intelligence firm announced its name change to Strategy, emphasizing a sharper focus on its core mission.

BlackRock is preparing to introduce an exchange-traded product (ETP) linked to Bitcoin (BTC) in Europe, Bloomberg News reported on Feb. 5. According to sources familiar with the matter, the fund is expected to be domiciled in Switzerland, and BlackRock could begin marketing the product as early as this month.

U.S. President Donald Trump signed an executive order Monday directing the Treasury and Commerce Departments to create a sovereign wealth fund — and industry proponents are already suggesting that the action could lead to the government buying the world's largest and oldest cryptocurrency.

The world's largest corporate Bitcoin (BTC) holding firm, MicroStrategy, has been renamed to Strategy, as revealed by its founder and chairman, Michael Saylor, on X (formerly Twitter).

MicroStrategy , the biggest corporate holder of bitcoin , said on Wednesday it would now operate as "Strategy" and unveiled a new logo to emphasize its commitment to the cryptocurrency space.

Bitcoin shrugs off a number of positive comments from the U.S. government Wednesday, including U.S. President Donald Trump's crypto czar David Sacks saying “a golden age in digital assets" will be created, SEC Commissioner Hester Peirce outlining 10 priorities for a newly created SEC Crypto Task Force, and CFTC acting chair Caroline Pham assuring that the era of “regulation by enforcement” is over. CoinDesk's Christine Lee anchors “CoinDesk Daily.

In an escalation of global economic friction, President Trump's imposed tariffs have roiled financial markets this week, cutting across both equities, Bitcoin and cryptocurrencies. Yet a new memo from Bitwise Asset Management suggests that these headwinds might ultimately propel Bitcoin to new heights—regardless of whether Trump's strategy succeeds or fails.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

TL;DR BlackRock plans to launch a Bitcoin ETP in Europe, expanding its presence in the crypto market after the success of its Bitcoin ETF in the U.S. The fund, based in Switzerland, could debut this month and faces regulatory issues, needing to be an independent ETP due to the regulations.

BlackRock, the world's largest asset manager, is set to launch a Bitcoin ETP in Europe, linked to its $58 billion U.S. Bitcoin ETF. The fund is expected to be based in Switzerland and could begin marketing as early as this month.

"This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal," the company said.

Business intelligence firm MicroStrategy has been officially renamed to "Strategy," according to a Wednesday announcement.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

Semler Scientific has made a significant move to bolster its financial reserves by acquiring an additional 871 Bitcoin (BTC) for $88.5 million, bringing its total holdings to 3,192 BTC, valued at approximately $320 million.

After the overwhelming success of its Bitcoin (CRYPTO: BTC) exchange-traded fund in the United States, BlackRock (NASDAQ:BLK) is reportedly preparing to launch a similar product for European investors. What Happened: Quoting an unspecified source, a Bloomberg report stated the investment vehicle, likely structured as an exchange-traded product (ETP), will be based in Switzerland, known for its financial regulations.

BlackRock plans to launch its first Bitcoin exchange-traded product in Europe following the success of its $58 billion U.S. Bitcoin ETF. The fund is expected to be domiciled in Switzerland, sources familiar with the matter told Bloomberg.

Bitcoin witnessed a slight rebound to the $102,000 price level, signaling growing upside momentum. However, the flagship asset encountered strong resistance around the $102,000 threshold, causing its price to retrace toward key support levels.

The world's largest asset manager is set to expand its Bitcoin footprint internationally with a new exchange-traded product in Switzerland.

Bringin founder and CEO Prashanth Chandrashekar has created a product that makes it easier for Europeans to live on a bitcoin standard and to onboard to Bitcoin.

BlackRock, the world's biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock's first major crypto move outside North America.

Following the success of its U.S.-based spot Bitcoin ETF, BlackRock is now preparing a BTC-based fund to be listed in Europe.

Bitcoin (BTC) and altcoins have been caught in sharp market swings following a steep crash earlier this week, driven by President Donald Trump's tariff order.

Here's how crypto community reacted to David Sacks Bitcoin reserve plans.

Seo Yoo-seok, president of the South Korea Financial Investment Association (KOFIA), is asking lawmakers to launch spot-traded ETFs. The funds will track the two leading crypto coins, Bitcoin and Ethereum.

BlackRock's European Bitcoin ETP launch could accelerate institutional crypto adoption and influence regulatory frameworks across the continent. The post BlackRock eyes European Bitcoin ETP debut after US ETF success appeared first on Crypto Briefing.

Holding bitcoin on corporate balance sheets represents more than a trend — it's a transformation in how companies can create and preserve shareholder value, says Next Layer Capital's Brandon Turp.

Gold continues to prove itself as a strong store of value, Bitcoin is struggling to gather momentum.

It may well be that the US is indeed contemplating adding crypto to its monetary strategy. In a press conference Wednesday, the country's newly appointed AI and Crypto Czar, David Sacks, said his team is looking into the feasibility of having a Strategic Bitcoin Reserve.

Canadian blockchain firm Matador Technologies strengthens its treasury with a strategic Bitcoin purchase, continuing its dual investment in BTC and gold.

TL;DR The integration of BitcoinOS with Arbitrum allows for direct connection between BTC and ETH, without centralized intermediaries. BOS Grail facilitates trustless BTC transfers to Arbitrum, without third-party intervention, unlike WBTC. Arbitrum offers up to 40,000 transactions per second and nearly instant withdrawals.

A strategic Bitcoin (CRYPTO: BTC) reserve remains a topic of discussion after ‘Crypto Czar' David Sacks on Tuesday announced it would be one of the digital assets committee's first priorities. What Happened: Despite the announcement the odds of a reserve being implemented in 2025 have dropped from a peak of 68.5% in January to 58% on prediction market site Kalshi.

In a latest development, Standard Chartered, a British multinational bank, has issued a bold prediction that Bitcoin (BTC) could reach $500,000 before Donald Trump's presidency ends. The bank expects this price surge due to a more favorable regulatory environment and increased access to Bitcoin.

"Although the near-term remains choppy for Bitcoin, the long-term is becoming clearer by the day," Standard Chartered said.

Crypto analyst CryptoCon has provided valuable insights into the Bitcoin price action in this cycle. Based on his analysis, the next thirty days could be a game-changer, with BTC set to witness a significant move to the upside.

According to blockchain analytics firm Glassnode, Bitcoin's latest market cycle is exhibiting “atypical” characteristics. The firm highlights that Bitcoin (BTC) has matured into a global asset with deep liquidity, allowing investors to trade at all hours, even when traditional markets are closed.

The medical tech company's Bitcoin treasury has "generated BTC Yield of 152% since July 1, 2024" the company's chairman noted.

El Salvador purchased 12 BTC, raising its total reserve to 6,068 BTC. Bitcoin acquisitions have continued following a $1.4 billion agreement with the IMF.

Bitcoin currently trades at $97,821 to $98,313 over the last hour, boasting a $1.96 trillion market valuation and $54.21 billion in daily activity, oscillating between $96,147 and $100,760 today. It lingers 9.2% shy of its historic peak, a threshold tantalizingly close yet just out of immediate reach.

Bitcoin crypto market cap dominance has historically reached 71% before altseason begins, notes Rekt Capital.

The price of Bitcoin has experienced a significant decline, falling below the realized average price threshold of 2025, at $100,356.

The US is advancing crypto regulation, with a Bitcoin Reserve, new stablecoin legislation, and the SEC's Crypto Task Force website, signaling a move toward clearer policies, what to expect for Bitcoin?

TL;DR Bitcoin has reached a record $850 billion in realized capitalization, indicating strong value accumulation within its network. Capital inflows into Bitcoin have significantly increased since the 2022 bear market bottom, with nearly $500 billion more in investment.

Blockstream finally launched an office in Tokyo, Japan, amid a push for global expansion.

The US NGO Rainforest Foundation US is adopting an innovative approach to finance the conservation of the rainforest: the creation of a strategic reserve in Bitcoin.

The cryptocurrency market has experienced a significant downturn, with the total market cap plunging by $125 billion in the last 24 hours, now standing at $3.16 trillion. This drop has been primarily driven by ongoing macroeconomic challenges, which have kept market sentiment subdued.

Trump's recent invocation of the IEEPA to impose tariffs could undermine the U.S. dollar's global dominance, analysts say.

British multinational bank Standard Chartered has predicted that the Bitcoin price is going to reach $500,000 in the long term.