MicroStrategy has rebranded as it looks to strengthen its position as the world's largest Bitcoin treasury company. The business and artificial intelligence firm announced its name change to Strategy, emphasizing a sharper focus on its core mission.

BlackRock is preparing to introduce an exchange-traded product (ETP) linked to Bitcoin (BTC) in Europe, Bloomberg News reported on Feb. 5. According to sources familiar with the matter, the fund is expected to be domiciled in Switzerland, and BlackRock could begin marketing the product as early as this month.

U.S. President Donald Trump signed an executive order Monday directing the Treasury and Commerce Departments to create a sovereign wealth fund — and industry proponents are already suggesting that the action could lead to the government buying the world's largest and oldest cryptocurrency.

The price of Ethereum is currently -42.5% below its all-time high of $4,891.70, reached on November 16, 2021.

The world's largest corporate Bitcoin (BTC) holding firm, MicroStrategy, has been renamed to Strategy, as revealed by its founder and chairman, Michael Saylor, on X (formerly Twitter).

MicroStrategy , the biggest corporate holder of bitcoin , said on Wednesday it would now operate as "Strategy" and unveiled a new logo to emphasize its commitment to the cryptocurrency space.

Bitcoin shrugs off a number of positive comments from the U.S. government Wednesday, including U.S. President Donald Trump's crypto czar David Sacks saying “a golden age in digital assets" will be created, SEC Commissioner Hester Peirce outlining 10 priorities for a newly created SEC Crypto Task Force, and CFTC acting chair Caroline Pham assuring that the era of “regulation by enforcement” is over. CoinDesk's Christine Lee anchors “CoinDesk Daily.

Ethereum (ETH) endured a turbulent week, plunging to a massive low of $2,065 amid geopolitical trade war tensions before rebounding as investors capitalized on discounted prices, currently down 2.1% over the last day. Trade War Fears Rock ETH Ethereum opened the week at $3,200-$3,400 but crashed to a significant low of $2,065 on Feb.

In an escalation of global economic friction, President Trump's imposed tariffs have roiled financial markets this week, cutting across both equities, Bitcoin and cryptocurrencies. Yet a new memo from Bitwise Asset Management suggests that these headwinds might ultimately propel Bitcoin to new heights—regardless of whether Trump's strategy succeeds or fails.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

TL;DR BlackRock plans to launch a Bitcoin ETP in Europe, expanding its presence in the crypto market after the success of its Bitcoin ETF in the U.S. The fund, based in Switzerland, could debut this month and faces regulatory issues, needing to be an independent ETP due to the regulations.

BlackRock, the world's largest asset manager, is set to launch a Bitcoin ETP in Europe, linked to its $58 billion U.S. Bitcoin ETF. The fund is expected to be based in Switzerland and could begin marketing as early as this month.

"This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal," the company said.

Business intelligence firm MicroStrategy has been officially renamed to "Strategy," according to a Wednesday announcement.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

Semler Scientific has made a significant move to bolster its financial reserves by acquiring an additional 871 Bitcoin (BTC) for $88.5 million, bringing its total holdings to 3,192 BTC, valued at approximately $320 million.

TL;DR The Ethereum market dropped 27% on Monday, hitting $2,135, due to Donald Trump's trade tariff announcements and adjustments in leveraged positions. On Tuesday, the 2x ETH ETF saw a record inflow of $246.5 million, and other ETH products received $308 million in inflows.

After the overwhelming success of its Bitcoin (CRYPTO: BTC) exchange-traded fund in the United States, BlackRock (NASDAQ:BLK) is reportedly preparing to launch a similar product for European investors. What Happened: Quoting an unspecified source, a Bloomberg report stated the investment vehicle, likely structured as an exchange-traded product (ETP), will be based in Switzerland, known for its financial regulations.

BlackRock plans to launch its first Bitcoin exchange-traded product in Europe following the success of its $58 billion U.S. Bitcoin ETF. The fund is expected to be domiciled in Switzerland, sources familiar with the matter told Bloomberg.

Bitcoin witnessed a slight rebound to the $102,000 price level, signaling growing upside momentum. However, the flagship asset encountered strong resistance around the $102,000 threshold, causing its price to retrace toward key support levels.

The world's largest asset manager is set to expand its Bitcoin footprint internationally with a new exchange-traded product in Switzerland.

Bringin founder and CEO Prashanth Chandrashekar has created a product that makes it easier for Europeans to live on a bitcoin standard and to onboard to Bitcoin.

BlackRock, the world's biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock's first major crypto move outside North America.

Following the success of its U.S.-based spot Bitcoin ETF, BlackRock is now preparing a BTC-based fund to be listed in Europe.

Ethereum (ETH), the world's second-largest cryptocurrency by market cap, is poised for a massive upside rally. It has recently formed a bullish price action pattern on a monthly time frame. A crypto expert posted on X (formerly Twitter), sharing an ETH chart and highlighting how it mirrors Bitcoin's (BTC) chart before its explosive 2024 surge.

Bitcoin (BTC) and altcoins have been caught in sharp market swings following a steep crash earlier this week, driven by President Donald Trump's tariff order.

Here's how crypto community reacted to David Sacks Bitcoin reserve plans.

Ethereum has made a recovery to $2,800 during the past day as on-chain data shows the whales have been making massive withdrawals from exchanges. Ethereum Exchange Outflows Spiked After Price Crash According to data from the market intelligence platform IntoTheBlock, investors reacted to the latest crash in the Ethereum price by making outflows from exchanges.

Ethereum‘s (CRYPTO: ETH) underperformance has sparked fresh debate about its future, with crypto analyst Benjamin Cowen suggesting the cryptocurrency might have finally reached its lower logarithmic regression trend line. What Happened: In a video podcast on Feb. 5, Cowen, known for his data-driven approach, pointed out that Ethereum has reached a critical juncture.

Arbitrum has announced a significant integration with BitcoinOS (BOS), transforming its layer-2 network into a hybrid rollup that combines the best features of Ethereum and Bitcoin. This collaboration marks a groundbreaking development, offering a robust and interoperable scalability solution between the two ecosystems.

Seo Yoo-seok, president of the South Korea Financial Investment Association (KOFIA), is asking lawmakers to launch spot-traded ETFs. The funds will track the two leading crypto coins, Bitcoin and Ethereum.

BlackRock's European Bitcoin ETP launch could accelerate institutional crypto adoption and influence regulatory frameworks across the continent. The post BlackRock eyes European Bitcoin ETP debut after US ETF success appeared first on Crypto Briefing.

The filing specifically mentions the Bitwise Ethereum ETF, Grayscale Ethereum Trust, Grayscale Ethereum Mini Trust, "and any trust that holds ether."

The bank expects institutional inflows into spot bitcoin ETFs to grow as volatility drops, leading to significant price appreciation in the long term.

Holding bitcoin on corporate balance sheets represents more than a trend — it's a transformation in how companies can create and preserve shareholder value, says Next Layer Capital's Brandon Turp.

In a major move that has gained the attention of the crypto community, 19,037 ETH (worth over $53 million at current prices) has recently exited major crypto exchange Coinbase to a brand new Ethereum wallet.

Gold continues to prove itself as a strong store of value, Bitcoin is struggling to gather momentum.

Ethereum's price is yet to recover from the drop it has been experiencing lately. Therefore, more downside could be expected in the coming weeks.

It may well be that the US is indeed contemplating adding crypto to its monetary strategy. In a press conference Wednesday, the country's newly appointed AI and Crypto Czar, David Sacks, said his team is looking into the feasibility of having a Strategic Bitcoin Reserve.

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Canadian blockchain firm Matador Technologies strengthens its treasury with a strategic Bitcoin purchase, continuing its dual investment in BTC and gold.

TL;DR The integration of BitcoinOS with Arbitrum allows for direct connection between BTC and ETH, without centralized intermediaries. BOS Grail facilitates trustless BTC transfers to Arbitrum, without third-party intervention, unlike WBTC. Arbitrum offers up to 40,000 transactions per second and nearly instant withdrawals.

A strategic Bitcoin (CRYPTO: BTC) reserve remains a topic of discussion after ‘Crypto Czar' David Sacks on Tuesday announced it would be one of the digital assets committee's first priorities. What Happened: Despite the announcement the odds of a reserve being implemented in 2025 have dropped from a peak of 68.5% in January to 58% on prediction market site Kalshi.

In a latest development, Standard Chartered, a British multinational bank, has issued a bold prediction that Bitcoin (BTC) could reach $500,000 before Donald Trump's presidency ends. The bank expects this price surge due to a more favorable regulatory environment and increased access to Bitcoin.

"Arbitrum is pioneering a paradigm shift that ends competition and fragmentation between the two largest blockchains."

"Although the near-term remains choppy for Bitcoin, the long-term is becoming clearer by the day," Standard Chartered said.

Crypto analyst CryptoCon has provided valuable insights into the Bitcoin price action in this cycle. Based on his analysis, the next thirty days could be a game-changer, with BTC set to witness a significant move to the upside.

According to blockchain analytics firm Glassnode, Bitcoin's latest market cycle is exhibiting “atypical” characteristics. The firm highlights that Bitcoin (BTC) has matured into a global asset with deep liquidity, allowing investors to trade at all hours, even when traditional markets are closed.